Over 40% savings on retail prices of diamonds! No inventory costs, store costs, and overhead costs. Diamonds directly from the manufacturer to your doorstep.
Access to 80% of the world’s diamonds
Sourcing our diamonds directly from those that cut and polish the stones, we’re uniquely placed to offer you the world’s most luxurious stones at a price that’s affordable.
All jewelry is handmade to order by our master craftsmen
We strongly believe that as no two diamonds are alike, neither should the jewellery and we make each piece to order which in turn keeps our costs down and therefore the price you pay. Customize Size Shape Base Manufacturing
You’re in the right hands
With a company founder that is a third generation diamond dealer and a combined experience within our workshops of over 100 years, we know what it takes to make your unique purchase extra special.
Thousands of happy customers
Don’t just take our word for it, we have made so many dreams come true with our jewellery and you can read online from those that have experienced our products and customer service.
All our items are covered against our lifetime production guarantee that covers any manufacturing problems or issues.
Wherever you are, we will dispatch your item to you fully insured by us until the item has reached your address.
Special Diamond Packs
Packets of small diamonds at wholesale prices! All Diamond Packs are certified and sealed in a special box.
Diamond Experts with years of industry experience! Ask us your diamond questions now.