Last Updated: July 13, 2026
This privacy policy (“Privacy Policy”) governs how we, RRP Diamond (info@rrpdiamonds.com) (“RRP Diamond” “we”, “our” or “us”) use, collect, and store information pertaining to you (“User”, “you”) , such as in the following use cases:
We respect your privacy, which is why we make every effort to provide a platform that meets the highest of user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to Personal Data.“Personal Data” or “Personal Information” means any information that can be used, alone or together with other data, to uniquely identify any living human being.
Important note : Nothing in this Privacy Policy is intended to limit in any way your statutory right, including your rights to a remedy or means of enforcement.
This Privacy Policy may be updated from time to time and therefore we ask you to check back periodically for the latest version of the Privacy Policy, as indicated below. If there are any significant changes made to the use of your Personal Data in a manner different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means.
| Personal Data we collect | Why is the Personal Data collected and for what purposes? | Legal basis (only applicable under GDPR) | Period of storage of Personal Data | Consequences of not providing the Personal Data | |
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| When you browse or visit our website | |||||
| When you make use of or interact with, our Website | |||||
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Consent Legitimate interest (e.g., essential cookies) |
This depends on the cookie in question. Some cookies (e.g. essential cookies) cannot be disabled. You can opt-out of tracking by Google Analytics by clicking here. You can also control and delete these cookies through your browser settings. |
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| When you create an account and purchase a product | |||||
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Performance of a contract to which the data subject is a party (i.e. our terms of sale) or in order to take steps at the request of the data subject prior to entering into a contract (e.g. when you create your account) Legitimate interest (e.g. to allow you to purchase RRP Diamond’s products) |
Until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws. |
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| When you request a customized design | |||||
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Performance of a contract to which the data subject is a party (i.e. our terms of sale) or in order to take steps at the request of the data subject prior to entering into a contract Legitimate interest (e.g. to allow you to purchase a customized design) |
Until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws. |
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| When we request a review of our products/services | |||||
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Legitimate Interest (e.g., to send us your review for us to publish it). | Until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws. |
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| When you contact us for support or otherwise (e.g. customer support and/or via chat) | |||||
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Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract Legitimate interest (e.g. to allow you to purchase RRP Diamond’s products) |
Until we no longer need the information and proactively delete it or you send a valid deletion request. Please note that we may retain it for a longer or shorter period in accordance with data retention laws. |
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| When you interact with us on our social media profiles (e.g., Facebook, Instagram, Twitter, LinkedIn) | |||||
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Depending on the context, our legal basis for collecting this information is the consent you give us for this purpose, legitimate interest (e.g., to send you more information about RRP Diamond), and/or for the purposes of pre-contractual discussions | Until you send a deletion request or unsubscribe or we proactively decide to delete the data. Please note that under applicable laws, we may be required to retain the data for a longer or a shorter period. |
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Finally, please note that some of the abovementioned personal data will be used for detecting, taking steps to prevent, and prosecute fraud or other illegal activity, identifying and repairing errors, conducting audits, and for network and information systems security purposes. Personal Data may also be used to comply with applicable laws, with investigations performed by the relevant authorities, for law enforcement purposes, and/or to exercise or defend legal claims. In certain cases, we may or will anonymize or de-identify your personal data and further use it.
2.1. Security. We have implemented appropriate technical, organizational, and security measures designed to protect your personal data. However, please note that we cannot guarantee that the information will not be compromised as a result of unauthorized penetration of our servers. As the security of information depends in part on the security of the computer, device, or network you use to communicate with us and the security measures you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.
2.2. Retention of your Personal Data. In addition to the retention periods mentioned above, in some circumstances, we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax, or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your personal data or dealings. We have an internal data retention policy to ensure that we do not retain your personal data perpetually.
Records of your SMS and email marketing consent — including the date, time, and method of opt-in — are retained for as long as necessary to demonstrate compliance with applicable law, even after you unsubscribe.
In addition to the recipients described in Section 1, we may share your information as follows:
Aggregate or Anonymous Non-Personal Information : We may share aggregate, anonymous, or de-identified non-personal data with third parties for their marketing or analytics uses.
We share personal information with the following categories of recipients, for the purposes described:
| Recipient category | Examples | Data shared | Purpose |
|---|---|---|---|
| Delivery and fulfillment partners | Shipping carriers, fulfillment/logistics providers, shipment insurers | Name, shipping address, phone number, order details | To deliver and insure your order |
| Payment processors | Card processors, PayPal, buy-now-pay-later providers | Payment and billing information | To process your transaction |
| Marketing and communications platforms | Attentive (SMS/email) | Name, email, phone number, purchase/cart history, engagement data | To send transactional and marketing communications, including abandoned-cart messages |
| Advertising and analytics partners | Meta/Facebook, Google, Google Analytics | Device/browser data, hashed contact info, browsing and purchase activity | To measure and deliver advertising, including retargeting; may be considered a sale/share under state law |
| Fraud prevention and security vendors | Fraud-detection and identity-verification services | Order, device, and contact data | To detect and prevent fraudulent transactions |
| Professional advisors | Accountants, auditors, legal counsel | As necessary | Legal, tax, and compliance purposes |
| Affiliates and business partners | Corporate affiliates, co-marketing partners | Contact and order data | Business, operational, and joint marketing purposes |
| Government and legal authorities | Regulators, law enforcement | As required | To comply with law, legal process, or protect rights and safety |
| Business transferees | Acquirer or successor in a merger, sale, or bankruptcy | All categories held | To complete a corporate transaction |
We require our service providers to use your personal information only to provide services on our behalf, and not for their own independent marketing purposes, except as disclosed above regarding advertising partners.
5.1. Rights under GDPR: The following rights (which may be subject to certain exemptions or derogations), shall apply to certain individuals (some of which only apply to individuals protected by the GDPR):
5.2. Rights under CCPA: The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals some of which only apply to individuals protected by the CCPA:
You have a right to lodge a complaint with your local data protection supervisory authority (i.e., your place of habitual residence, place of work, or place of alleged infringement) at any time or before the relevant institutions in your place of residence (e.g. the Attorney General in your State). We ask that you please attempt to resolve any issues with us before you contact your local supervisory authority and/or relevant institution. You can exercise your rights by contacting us at info@rrpdiamonds.com or, if you are an individual protected by CCPA, you can make your requests by email. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly (We will confirm receipt of your request within 10 business days and respond substantively within 45 days of receipt. If we require additional time (up to an additional 45 days, for a maximum of 90 days total), we will notify you of the extension and the reason for it within the initial 45-day period.) or inform you if we require further information in order to fulfill your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance, if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initially requested, we will address your request to the maximum extent possible, all in accordance with applicable law.
5.3. Deleting your account: Should you ever decide to delete your account, you may do so by emailing support info@rrpdiamonds.com. If you terminate your account, any association between your account and the personal data we store will no longer be accessible through your account. However, given the nature of sharing on certain services, any public activity on your account prior to deletion will remain stored on our servers and will remain accessible to the public.
From time to time, RRP Diamond may offer promotional programs, discounts, or rewards that may be considered a "financial incentive" under applicable privacy laws, including the California Consumer Privacy Act (CCPA). Participation in these programs is entirely voluntary.
Nevada Residents.
Nevada law gives you the right to opt out of the sale of certain "covered information" for monetary consideration. We do not currently sell covered information for monetary consideration. If you would like to submit a request regarding this right in case our practices change, email info@rrpdiamonds.com.
California "Shine the Light" Law.
Under California Civil Code Section 1798.83, California residents may request, once per calendar year, information about any personal information we have disclosed to third parties for their own direct marketing purposes during the preceding calendar year, and the categories of personal information disclosed. To make such a request, email info@rrpdiamonds.com with "Shine the Light Request" in the subject line, and include your full name, mailing address, and a statement confirming you are a California resident. We may require additional information to verify your identity and residency.
We do not offer our products or services for use by children and, therefore, we do not knowingly collect personal data from, from children under the age of 18 under the age of eighteen (18). If you are under the age of eighteen (18), do not provide any personal data to us without the involvement of a parent or a guardian. For the purposes of the GDPR, we do not intend to offer information society services directly to children. In the event that we become aware that you provide personal data in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at info@rrpdiamonds.com.
The Website enables you to interact with third-party websites, mobile software applications, and services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services may collect Personal Information from you. Accordingly, we encourage you to read the terms and conditions and privacy policy of each Third Party Service that you choose to use or interact with.
The Website enables you to interact with third-party websites, mobile software applications, and services that are not owned or controlled by us (each a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services may collect Personal Information from you. Accordingly, we encourage you to read the terms and conditions and privacy policy of each Third Party Service that you choose to use or interact with.
9.1. We, including our Website, collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. In particular, our websites and agents have collected the mentioned categories of Personal Information in Section 1 from consumers within the last twelve (12) months.
9.2. Your Choices. You have certain choices about your Personal Information. Where you have consented to the processing of your Personal Information, you may withdraw that consent at any time and prevent further processing by contacting us as described in this Privacy Policy. Even if you opt-out, we may still collect and use non-Personal Information regarding your activities on our services and for other legal purposes as described above. While we cannot guarantee privacy perfection, we will address any issue to the best of our ability as soon as possible. We will process such requests in accordance with applicable laws. To protect your privacy, we will take steps to verify your identity before fulfilling your request.
9.3. Sale of Personal Information. Disclosure of Personal Information for business purposes. Financial incentives for collection of Personal Information. We do not sell personal information for money. However, like many businesses, we use third-party advertising and analytics tools — such as the Meta (Facebook) Pixel, Google Ads, and Google Analytics — that collect information about your activity on our Site in order to deliver and measure advertising, including showing you or similar users relevant ads on other websites and platforms ("interest-based" or "retargeting" advertising). Certain state privacy laws, including the California Consumer Privacy Act (CCPA), may classify this activity as a "sale" or "sharing" of personal information, even though we do not receive money in exchange for it. In the preceding twelve (12) months, we have shared the following categories of personal information with advertising partners for this purpose: identifiers (such as email address and device/browser identifiers), commercial information (such as browsing and purchase activity), and internet or other electronic network activity information. We have not sold or shared any other categories of personal information, and we do not sell or share personal information of consumers we know to be under the age of 16. You have the right to opt out of this sale/sharing at any time — see the "Do Not Sell or Share My Personal Information" section below.
Do Not Sell or Share My Personal Information / Global Privacy Control
You have the right to opt out of the "sale" or "sharing" of your personal information, including for cross-context behavioral or targeted advertising. To opt out, you may:
Please note that opt-out preferences tied to browser cookies may not persist if you clear your cookies, switch browsers, or use a different device. You may also opt out of interest-based advertising generally through the Digital Advertising Alliance (http://optout.aboutads.info) or the Network Advertising Initiative (http://optout.networkadvertising.org).
9.4. We obtain the mentioned categories of Personal Information in Section 1 from the following categories of sources:
9.5. Questions. If you have further questions with respect to the collection, use, disclosure or sale of your personal information, please make your request by contacting us at info@rrpdiamonds.com.
9.6. Non-Discrimination. If you decide to exercise your rights, you will not receive any discriminatory treatment by us for the exercising of the privacy rights conferred by the CCPA. However, note that some features of our Website, our products, and/or our services will not function without your Personal Information. Unless permitted by the CCPA, we will not:
9.7. SMS and Email Marketing, Including Abandoned Cart Messages
We use third-party platforms — currently including Attentive — to send SMS and email communications, including abandoned-cart reminders, promotional offers, and product updates.
How you join. You may opt in by entering your phone number and/or email address through a Site sign-up form, pop-up, or checkout field. SMS sign-up requires an unchecked, affirmative opt-in action; we do not pre-check SMS or email marketing consent boxes.
What you're agreeing to By opting in to SMS marketing, you authorize RRP Diamond and its SMS platform provider(s), including Attentive, to send you recurring automated marketing text messages — including abandoned-cart reminders — at the mobile number you provided, using an automatic telephone dialing system or similar technology. Consent to receive marketing text messages is not a condition of any purchase. Message and data rates may apply. Message frequency varies.
How to opt out. Reply STOP to any text message to unsubscribe; you will receive a one-time confirmation message and may re-subscribe at any time by opting in again. You may unsubscribe from marketing emails by clicking "unsubscribe" at the bottom of any email. Opting out of marketing communications does not affect transactional messages related to an order you have placed.
Sharing with our SMS/email provider. Your phone number, email address, and related engagement and purchase data are shared with our SMS and email marketing platform provider(s) (currently Attentive) solely to operate this program on our behalf. We do not authorize these providers to sell your information or use it to market their own unrelated products to you, and we do not share your phone number with unrelated third parties for their own independent marketing purposes.
State-specific notice. Some states, including Florida and Oklahoma, have consumer text-messaging protection laws in addition to the federal Telephone Consumer Protection Act (TCPA). We take steps designed to obtain consent in a manner consistent with these laws where applicable.
9.8.Your Privacy Rights — California and Other U.S. States
If you are a resident of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, or another state with a comprehensive consumer privacy law, you may have some or all of the following rights, subject to exemptions under applicable law:
To exercise these rights, email info@rrpdiamonds.com. We may need to verify your identity before processing your request.
9.9 Right to Appeal. If we deny your privacy rights request, you may appeal our decision by emailing info@rrpdiamonds.com with the subject line "Privacy Rights Appeal." Please include your original request and the reason you believe our decision should be reconsidered. We will respond to your appeal within 45 days.
If you have any questions, concerns, or complaints regarding our compliance with this Privacy Policy and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at info@rrpdiamonds.com.
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